Posts Tagged ‘search engine optimization’

Keywords – Don’t be to quick to change

April 10, 2008

When we look at our website performance and rankings, sometimes we feel that we need to keep changing out our keywords and re-optimizing our sites. If good keyword research was done before Search Engine Optimization and you are not seeing any improvement in traffic or rankings for your keywords, then content may be where you need to go next. Having your site re-optimized around the same keywords will not do any good. You need to look at your content and make sure it is including your keywords that you performed optimization on already. Some SEO companies will change out the keywords to words people have usedto find your site. This will make your numbers look good for awhile, but it really is not giving you the best SEO service. Anyone can see what is used to bring traffic today, but the trick is to find keywords that drive valuable traffic to your site that turns into conversions.

Michelle Smith

Director of Campaigns

Top SEO Marketing Inc.

SEO and Web Design « Top SEO Marketing, Inc.

April 10, 2008

SEO and Web Design « Top SEO Marketing, Inc.

Blogs, should you do it for your company?

March 20, 2008

Typical marketing is usually one-way but blogging can allow you to have a conversation with others including your customer.
It is a great way to keep up with the news about your industry services and products and to get yourself thinking about different topics surrounding your business.
By opening your blog up for comments you can listen to these comments which will also give you new ideas for products to offer and also provide good feedback on ideas you may want to try.
You can use a Search Engine Optimization Company to help set up and create your Blog for your Web Site. Increase your presence in the Search Engines through creating a Blog. Let your search marketing company help in providing new content and information for the Search Engine’s customers. This will give more relevance to your web site, which in turn equate to better rankings in search engine placement.
Maintaining your blog and updating new and useful information to your customer can also allow you to establish yourself as an expert resource on the products and services that you offer. So, get out there and start blogging!

Michelle Smith

Top SEO Marketing Inc.

Keywords, keeping up with the Search Engines

February 27, 2008

Yahoo has recently released Yahoo! Search Assist. When the user types in the Search Box, Yahoo! Search Assist anticipates what they’re looking for and offers additional suggestions on the original typed search word. So in other words, they are defining new keyword terms that may apply to what the user is looking for. One of the benefits in using a Search Engine Marketing Company is that they continually perform the research needed to keep your keywords up to date with the Search Engine’s keywords used most to help customers easily find what they are looking for. Search Engine Optimization includes keyword research but also includes keeping up with the ever changing Search Engines to be sure the customer always receives the attention needed to keep and improve rankings for their web sites.

Michelle Smith

Top SEO Marketing Inc.

Adding Content – An important factor for Search Engine Optimization

February 8, 2008

One area of good search engine marketing is content. Not just the content you created when you started your Web site but consistently adding new content to your Web site on a regular basis. Create a content rich, informational site which contains quality articles, tips, free advice,  and detailed information on your product and services. By continually adding new information on a consistent basis, you will trigger an increase in the robot visits which in turn will promote your site to higher rankings.If you have new services or products, or new keywords that could bring in business, take quick actions to create new pages with fresh content. SEO Optimization companies can help you to implement these items right away to keep your site in the top rankings. The number one reason most people go on-line is to look up information or to find a service or product. They can help you find the right keywords for your customer and take them to the page on your site that gives them the information they were looking for. This allows the customer to access the topic of the search first and then you can offer a way to purchase or contact you for that product or service next.

Search Engine Optimization – The Tortoise and the Hare

February 3, 2008

 Organic Search Marketing company

In search engine marketing there are two distinct schools of thought.   The story about the tortise and the hare has some amazing similarities to search engine marketing.

First the hare:  Instant success!!!  Don’t we all want that?  Your company has paid its dues…you have a great product – you have a great service.   You know that all you need to do is get your message out there.  About eight years ago, I owned a web design company and talking with business owners it was not uncommon to hear them say that they knew they needed a www or a “dot com” but most did not fully appreciate or see the potential only a few years down the road.

Today with search engine marketing the hare quickly decides which avenue is best for his company, saying:

  • Pay Per Click can put me on page 1 of Google tomorrow!!!
  • Pay per click can make my business an overnight success!
  • I will be betting on hundreds of keyword combinations that will ensure my success!
  • I control the budget, and don’t pay until I get a prospect who clicks on my ad! What a deal.  I’ll be moving product by tomorrow night!
  • Pay Per Click is definitely the way I win the race!  Search engine optimization is way behind.

The Tortoise on the other hand, after pondering the pay per click path finally decides to run the optimization path in the race. 

  • Likes the long term results better and feels that it will result in more quality traffic than just a PPC campaign.
  • With Organic Search Marketing there is more control over your marketing spend budget.  You know how much it is going to cost.
  • More users like to click on the “organic” results than sponsored links.
  • While time is money, a good organic optimization company can minimize the downtime while targeting keywords that will rank faster. 
  • Organic search engine rankings will help the Tortoise gain credibility over the hare – as more often than not – the Tortoise will appear in multiple variations of important keyword phrases while the Hare may wind up running out of budget money by the middle of the month.
  • Finding a company like Top SEO Marketing (a shameless plug) makes organic marketing easy because they do all the work.

Which one is right for you?  Are both of them right, if used for multiple purposes?  Absolutely.  One is not better than the other – but sometimes the solution depends on the situation.  If you have a new product launch – pay per click may be the best solution.  If you are building a business and wanting a long term solution in place – working for you every day without costing additional cash – then organic search marketing may be the answer.  You can also research the benefits of local search marketing or geo-targeted “regional search marketing” to find the right combination.

Whatever you decide, thorough investigation will ensure that you don’t make the wrong and costly decision that could cost you the race!

Local Search and Info USA

December 18, 2007

Keeping up with recent changes in how to best complete submissions to IYP sites requires constant research to keep up with.  It seems that on a frequent basis someone is partnering with another company, buying another company or sites are dropping out all together.
 
If you’re playing in the local search arena and submitting to various IYP sites, there’s a recent change worth noting.  If you’ve been submitting to YP.com using the form on the following page, https://signup.yp.com/  for a basic listing, they let you submit the listing, but the submission will never become live.   They now receive all of their company listings through InfoUSA.  InfoUSA is one of the primary data aggregators that feed various IYP sites.
 
Since InfoUSA feeds many IYP sites and other local search engines such as Yahoo! Local and Google Local, adding your business to InfoUSA is a must.
 
To add your business listing there are two methods:
 
1. Online Method
 
 Set up an account using the main site at http://infousa.com/
 Complete the on-line form and your done
 The listing will take from 30 – 60 days to become live
 
or
 
2.   Send an e-mail to InfoUSA at contentfeedback@infousa.com and include the following:
 
 Name of Business
 Address
 Phone
 800 number
 Website URL
 Contact Name and Title
 Primary line of Business
 Industry Classification
 
 If the business is already listed and this is an update, include the businesslisting as it exists currently and then  what  inforamtion has changed. The benefit of sending an e-mail is that the listing will become live faster than the  online method above.