Posts Tagged ‘search engine marketing’

Disappointed with Your SEO? Join the club…

April 13, 2008

There was a commercial that ran several years ago.  A group of people bunched around the computer screen as their web site finally went live.  Everyone was concentrating on the visitor counter and a cheer went up when the first couple of visitors were counted.  The counter went up to 15 then 20 and there was a good deal of backslapping all around.  Apparently a well optimized site with the orders for products starting to come in steadily…then suddenly there was this burst of visitors and the orders were skyrocketing one hundred, two hundred, several thousand…

The merriment stopped.  The group looked at each other.  They had problems processing that many orders.  No one had ever planned for such overwhelming success.  Fade out to brand advertising how they could handle that volume of orders.

Within 60 seconds, that commercial did more to set up the wrong expectations for SEO than any other commercial I know.  Talking with a web developer and host provider this week, he talked about how many of his clients are disappointed after a week being online that they’re site is not on page one of Google.

Those of us who have been in the search engine optimization business know this story all too well.  Pay up with PPC (pay-per-click) to get on page 1 of Google and/or begin to optimize the site for a long term steady march to the top of the organic rankings.

Many times I find that PPC companies out there deride the efforts of SEO companies for taking the slow steady approach and advocating such to our clients.  I suppose that’s due to a few SEO type companies out there pitching an unrealistic scenario or over-promising results for a too good to be true price.  In fact last week the word came out about another web design/seo company – Internet Advancement – that over-promised and under-performed but this time may have to pay up to $450,000 in restitution! 

The argument on the net right now is how we need standards.  Yes we need companies practicing good business standards, but its tough to establish a firm set of standards when the dynamics of good SEO changes.  I agree that company’s advertising services as SEO companies need to step up and deliver good value and good business ethics.  In fact, web design companies and all internet related businesses should follow commonly accepted practices for good business.  Eventually the company’s who do not, go out of business, but at what expense to the hopes and dreams of those huddled around the computer screen waiting for those orders to fall from the cyber-sky?

Setting expectations is one of the most significant and decent things SEO companies can do for potential clients.  Not all businesses ranked on page one pull in the big bucks – especially if they rank on only one keyword term or phrase.  It takes a lot more effort than just gaining rankings in order to build a successful online marketing campaign.  Content, call to action and a focused effort to build a web site into a useful, socially accepted site is a good start, but let’s be realistic when we go out there and meet with clients.  They are not going to see an amazing increase in business overnight.  The good news is that they we can and do help them build a sustainable revenue stream with search engine optimization (more accurate with web site optimization) with time and effort.

Jessica Faltot
President
Top SEO Marketing, Inc.
Driving Business Results
www.topseomarketing.com

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Blogs, should you do it for your company?

March 20, 2008

Typical marketing is usually one-way but blogging can allow you to have a conversation with others including your customer.
It is a great way to keep up with the news about your industry services and products and to get yourself thinking about different topics surrounding your business.
By opening your blog up for comments you can listen to these comments which will also give you new ideas for products to offer and also provide good feedback on ideas you may want to try.
You can use a Search Engine Optimization Company to help set up and create your Blog for your Web Site. Increase your presence in the Search Engines through creating a Blog. Let your search marketing company help in providing new content and information for the Search Engine’s customers. This will give more relevance to your web site, which in turn equate to better rankings in search engine placement.
Maintaining your blog and updating new and useful information to your customer can also allow you to establish yourself as an expert resource on the products and services that you offer. So, get out there and start blogging!

Michelle Smith

Top SEO Marketing Inc.

Your customer is your audience on-line

March 13, 2008

I was talking to a friend last night about his web site. We were discussing – what is it that you are trying to sell  or what services are you trying to offer? That is the first thing you need to ask yourself before you start any search engine marketing work on your site. When someone walks into a store they are able to quickly see what you have to offer, well the same needs to be portrayed on your web site. Your web site must capture the audience’s attention right away and give them a sense of what you offer. Your site must have good information that portrays those offerings. You should not ever create web pages just for search engine rankings, because they are not going to use your services or buy your products. A Search Engine Marketing Firm can concentrate on the back end  SEO Services allowing you to work on keeping your true customers in mind by giving them value in your content throughout your site. Remember to keep your content original and informative that will meet the customer’s search engine queries and bring you business.

Michelle Smith

Top SEO Marketing

Top SEO Marketing, Inc.

February 29, 2008

Yahoo! Search Assist

Top SEO Marketing, Inc.

Keywords, keeping up with the Search Engines

February 27, 2008

Yahoo has recently released Yahoo! Search Assist. When the user types in the Search Box, Yahoo! Search Assist anticipates what they’re looking for and offers additional suggestions on the original typed search word. So in other words, they are defining new keyword terms that may apply to what the user is looking for. One of the benefits in using a Search Engine Marketing Company is that they continually perform the research needed to keep your keywords up to date with the Search Engine’s keywords used most to help customers easily find what they are looking for. Search Engine Optimization includes keyword research but also includes keeping up with the ever changing Search Engines to be sure the customer always receives the attention needed to keep and improve rankings for their web sites.

Michelle Smith

Top SEO Marketing Inc.

Adding Content – An important factor for Search Engine Optimization

February 8, 2008

One area of good search engine marketing is content. Not just the content you created when you started your Web site but consistently adding new content to your Web site on a regular basis. Create a content rich, informational site which contains quality articles, tips, free advice,  and detailed information on your product and services. By continually adding new information on a consistent basis, you will trigger an increase in the robot visits which in turn will promote your site to higher rankings.If you have new services or products, or new keywords that could bring in business, take quick actions to create new pages with fresh content. SEO Optimization companies can help you to implement these items right away to keep your site in the top rankings. The number one reason most people go on-line is to look up information or to find a service or product. They can help you find the right keywords for your customer and take them to the page on your site that gives them the information they were looking for. This allows the customer to access the topic of the search first and then you can offer a way to purchase or contact you for that product or service next.

Taming the PPC Monster with Organic Search

February 5, 2008
 Talked with someone last year whose part-time sideline with a web business had finally grown to allow him to quit his “real job” and begin working full-time with his online business.  This is a dream that I found many people share, but few truly experience so I had a great deal of admiration for his efforts.  (If you doubt that many people want this, just watch late at night infomercials and you’ll be amazed at how many there are on “work at home” or “get rich online”!  In fact, the one I watch during Christmas, the guy earned $17,000 his first month!  Unbelievable!  I was getting all caught up in it when suddenly I realized what other people who were not as savvy online as I am, must think!  Or better yet, do a search for get rich with online business in Google and see what comes up, it will amaze you.  Loved this one domain name www.21butrich.com)
Back to the search engine marketing story – Last year we discussed what organic search engine marketing might do for his business.  On one hand, I truly believed we could make a significant impact but on the other hand, I felt that “sticker shock” was a real possibility and maybe it might be best if he went ahead with his plans to advertise with only pay per click for awhile. It’s not that we are expensive, but if you don’t understand the market – he was very smart and it seemed that it might be best to let him experience a bit on his own first.
Now fast forward a year later.  In one year, he had become expert at managing his own pay-per-click campaigns.  He understood his market a lot better than last year and was successfully growing his business.  After reviewing his recent reports, I did some research to determine the impact today of an “organic search marketing” campaign, utilizing some of the most successful keyword terms.  I could see where last year his spend had been approximately $500.00/month on PPC and over the course of several months grew to around $1100/mo.  Several months ago it had jumped to $2200/mo.  No doubt this would continue to work, as long as he continued to feed the ppc monster that he had created.  His ROI was good, but not as good as what we were looking at providing him without the constant concern that it would cost him more every month.
Once a business does launch, there are certain things that need to happen.  Time needs to expand to around 36 hours a day in order to do everything we need to do.  Barring that, we have to look at adding employees to help us manage our business.  But in order to do that, you need a good baseline foundation of business in place.  One that is not going to require constant monitoring by you – control spending and drive down your cost per customer.  That’s where organic search comes into play.  Now he doesn’t have sticker shock over our managed search engine marketing services.  He can begin to pay attention to the additional  business issues and opportunities that come his way, while enjoying a sustainable sales channel via organic search engines driving the right, targeted business to his site without it costing him for every click.
Targeted traffic, increased income while driving the price of new client acquisitions down and not having to worry about continually feeding the PPC monster – but rather taming it to use when it is most advantageous for his business – without losing business when it runs out of budget or reaches a daily limit.
Both pay per click and organic SEO have a place in businesses media mix.  Laying a long term foundation (SEO) while taking advantage of the users out there today who are looking for your product.  This is also good for local search marketing as well, in order to get your site the attention it needs.
Jessica Faltot
President
Top SEO Marketing, Inc.
www.topseomarketing.com
Dallas  Texas
Specializing in Driving Business Results with SEO | RSEO | Local Search Marketing

Search Engine Optimization – The Tortoise and the Hare

February 3, 2008

 Organic Search Marketing company

In search engine marketing there are two distinct schools of thought.   The story about the tortise and the hare has some amazing similarities to search engine marketing.

First the hare:  Instant success!!!  Don’t we all want that?  Your company has paid its dues…you have a great product – you have a great service.   You know that all you need to do is get your message out there.  About eight years ago, I owned a web design company and talking with business owners it was not uncommon to hear them say that they knew they needed a www or a “dot com” but most did not fully appreciate or see the potential only a few years down the road.

Today with search engine marketing the hare quickly decides which avenue is best for his company, saying:

  • Pay Per Click can put me on page 1 of Google tomorrow!!!
  • Pay per click can make my business an overnight success!
  • I will be betting on hundreds of keyword combinations that will ensure my success!
  • I control the budget, and don’t pay until I get a prospect who clicks on my ad! What a deal.  I’ll be moving product by tomorrow night!
  • Pay Per Click is definitely the way I win the race!  Search engine optimization is way behind.

The Tortoise on the other hand, after pondering the pay per click path finally decides to run the optimization path in the race. 

  • Likes the long term results better and feels that it will result in more quality traffic than just a PPC campaign.
  • With Organic Search Marketing there is more control over your marketing spend budget.  You know how much it is going to cost.
  • More users like to click on the “organic” results than sponsored links.
  • While time is money, a good organic optimization company can minimize the downtime while targeting keywords that will rank faster. 
  • Organic search engine rankings will help the Tortoise gain credibility over the hare – as more often than not – the Tortoise will appear in multiple variations of important keyword phrases while the Hare may wind up running out of budget money by the middle of the month.
  • Finding a company like Top SEO Marketing (a shameless plug) makes organic marketing easy because they do all the work.

Which one is right for you?  Are both of them right, if used for multiple purposes?  Absolutely.  One is not better than the other – but sometimes the solution depends on the situation.  If you have a new product launch – pay per click may be the best solution.  If you are building a business and wanting a long term solution in place – working for you every day without costing additional cash – then organic search marketing may be the answer.  You can also research the benefits of local search marketing or geo-targeted “regional search marketing” to find the right combination.

Whatever you decide, thorough investigation will ensure that you don’t make the wrong and costly decision that could cost you the race!

Benefits of Organic Search Marketing

January 26, 2008

With the prices of fuel increasing and the time we have seems to be decreasing, we all our looking for new avenues to accomplish our daily activities and needs. The Internet is increasing in popularity to help us gain back some of that precious time and allow us to complete a lot of those chores from our office and homes.

More companies have turned to Internet Marketing to grab some of this new business. But where do they begin? Search Engine Marketing is a moving target for advertising and getting business. The businesses are not only competing locally but in some cases are competing globally when using the Internet for advertising.

The best way to achieve and increase website rankings for a business is using Search Engine Marketing Firms that concentrate on just that. There are many rules and changes made by the Search Engines that must be monitored at all times. Most businesses do not have that kind of time or expertise to perform those SEO services. Find a company that specializes in Search Engine Marketing and let them do the work for you. You will gain more time to focus on your core business while gaining more business from the Internet.

Top SEO Tips: Blogging 101

January 17, 2008

Help your search engine marketing efforts by promoting your website utilizing effective blogging.  The following covers the basics of just how to do that.

Watch Your Subject Matter

Choosing subject matter is really easier than you think.  No one is more of an expert than you are when it comes to your business.  Whether you’re selling services or products there is always plenty to promote. Try to think like your audience, what would they find of value and interest.  If your selling products think about the following to promote your website and your products.

  • Benefits of the product
  • Define known problem and state your resolution (products and services)
  • Define what’s unique about your solution, product/service
  • Announce new services offered or product releases
  • Discuss how your service or product works to provide benefits.
  • Offer examples of how your services or products benefited someone else or
  • Highlight areas where your product or service works best
  • Known industry news regarding your areas of expertise.
  • Are there crossover benefits, point out multiple department or company benefits involving your products/services.  For instance, it not only eliminates confusion with patient benefits and verifies insurance coverage but it also helps doctors offices receive payment faster because it scrubs the insurance claim automatically – allowing your office to function more efficiently, save money and be more productive.

Blog Appearance

Readers on the Internet love to scan through a page quickly and find the main points of interest for them.  Break the blog up into small paragraphs with headings.  Make the headings descriptive so the reader knows what to expect from each paragraph.  If appropriate use a bulleted list. 

Length of the blog

How long should my entry be?  Blog length is typically between 250 to 1000 words.  What’s the magic number?  Actually it should be based on the information you’re providing.  Writing a long post that has information that could be covered in a shorter post isn’t wise. 

You will do well with your search engine marketing blog efforts if you write the post to comprehensively cover the topic and no more.  There is nothing wrong with a 250-word post that covers everything your reader needs to know.    You can also consider writing a series of short posts to effectively cover a topic.  

Remember, providing quality content also promotes your website and products in a favorable and professional way.

Keywords

Select one or two keywords to focus on and include them when writing the title and blog entry.  Keep on point – focus on the subject and the keyword terms should come naturally.  Don’t force them to fit where they don’t belong. 

How many times should the keyword be used?  Here is a general guideline:

  •  250 – 500 word post use 4 occurrences of the keyword
  •  500 – 1000 word post use 8 occurrences of the keyword

Blog Titles

A blog title should accomplish several things:

  •  Be enticing
  •  Utilize keywords
  •  Be descriptive and accurate

Ensure your visitors arrive and find that the post meets the expectations of the title.  Note that the first part of the title is a keyword, followed by the specific subject matter related to that keyword. Here are a few examples for a post written about prostate cancer:

 PROSTATE CANCER – WHAT ARE MY ALTERNATIVES
 PROSTATE CANCER TREATMENT – WHAT YOU SHOULD KNOW
 PROSTATE TREATMENT CENTERS – SUCCESSFUL OPTIONS

Spell check

OK I know it’s a small point but do complete a spell check. Remember your promoting your website and your products/services.

Add your website URL

Include a link to your website URL once or twice in the post.  Preferably at the end of the post.  It’s ok to make a reference and promote your company but do so professionally and save it for the end.  Your visitor is there to get information of interest, if they like what they read…….they’ll be back!

My Plug!

OK so if your interested in promoting your website on-line, visit our website for more information at www.topseomarketing.com.  Our business is to bring you business through National, Regional and Local SEO campaigns.

Happy Blogging:)

Rebecca Ratliff
Top SEO Marketing