Posts Tagged ‘Google Local’

Managing Reviews for Local Businesses

March 17, 2008

Top SEO Marketing is a Search Engine Optimization company that specializes in optimization at the Local, Regional and National level.  Learn why utilizing a Search Engine Optimization company for managing a local campaign and reviews is so important.  Local search engines and local directories often provide users the ability to write reviews.  Great reviews can be a wonderful boost to attract new clients or customers.  However, what do you do if you receive reviews that are not flattering or just not true?

With both Yahoo and Goggle you can submit a request to have the review removed.  Here’s the catch, often times the review is only removed if it violates their guidelines.  Typically those guidelines focus on inappropriate language, offensive materials and a list of whatever they deem inappropriate.  So if you’ve received a review that does not violate their guidelines but certainly is a negative review that could hurt your business, what can you do? 

There are several options.

1.        Contact the reviewer and try to resolve the issue.   If successful, they may now refer others to your business and you may get them to either remove their review or add an additional review that discusses the satisfactory resolution to the problem.

2.       Type in your own review in response to the negative review.  There are times when you have done everything correctly.   There are those that will write negative reviews unfairly anyway.  Your only choice may be to put in your views on the situation.

3.       If the negative review is valid,  it may be time to review your business practices or policies/procedures.  Sometimes a negative review can provide an opportunity to improve your business practices and as a result gain new business and help maintain existing business.

Top SEO Marketing provides Search Engine Optimization at the Local, Regional and National level.  We can complete a local search campaign for your business to attract clients in your local area.  Let us also help you manage bad reviews or bad press by monitoring your presence on line.  Often time businesses receive a bad review and are totally unaware that it even exists.  Let us improve your presence locally and assist you in managing your business reputation on line.  Visit our website at Top SEO Marketing.

Rebecca Ratliff
Vice President of Local Search
Top SEO Marketing

  

Advertisements