Archive for the ‘Search Marketing’ Category

Disappointed with Your SEO? Join the club…

April 13, 2008

There was a commercial that ran several years ago.  A group of people bunched around the computer screen as their web site finally went live.  Everyone was concentrating on the visitor counter and a cheer went up when the first couple of visitors were counted.  The counter went up to 15 then 20 and there was a good deal of backslapping all around.  Apparently a well optimized site with the orders for products starting to come in steadily…then suddenly there was this burst of visitors and the orders were skyrocketing one hundred, two hundred, several thousand…

The merriment stopped.  The group looked at each other.  They had problems processing that many orders.  No one had ever planned for such overwhelming success.  Fade out to brand advertising how they could handle that volume of orders.

Within 60 seconds, that commercial did more to set up the wrong expectations for SEO than any other commercial I know.  Talking with a web developer and host provider this week, he talked about how many of his clients are disappointed after a week being online that they’re site is not on page one of Google.

Those of us who have been in the search engine optimization business know this story all too well.  Pay up with PPC (pay-per-click) to get on page 1 of Google and/or begin to optimize the site for a long term steady march to the top of the organic rankings.

Many times I find that PPC companies out there deride the efforts of SEO companies for taking the slow steady approach and advocating such to our clients.  I suppose that’s due to a few SEO type companies out there pitching an unrealistic scenario or over-promising results for a too good to be true price.  In fact last week the word came out about another web design/seo company – Internet Advancement – that over-promised and under-performed but this time may have to pay up to $450,000 in restitution! 

The argument on the net right now is how we need standards.  Yes we need companies practicing good business standards, but its tough to establish a firm set of standards when the dynamics of good SEO changes.  I agree that company’s advertising services as SEO companies need to step up and deliver good value and good business ethics.  In fact, web design companies and all internet related businesses should follow commonly accepted practices for good business.  Eventually the company’s who do not, go out of business, but at what expense to the hopes and dreams of those huddled around the computer screen waiting for those orders to fall from the cyber-sky?

Setting expectations is one of the most significant and decent things SEO companies can do for potential clients.  Not all businesses ranked on page one pull in the big bucks – especially if they rank on only one keyword term or phrase.  It takes a lot more effort than just gaining rankings in order to build a successful online marketing campaign.  Content, call to action and a focused effort to build a web site into a useful, socially accepted site is a good start, but let’s be realistic when we go out there and meet with clients.  They are not going to see an amazing increase in business overnight.  The good news is that they we can and do help them build a sustainable revenue stream with search engine optimization (more accurate with web site optimization) with time and effort.

Jessica Faltot
President
Top SEO Marketing, Inc.
Driving Business Results
www.topseomarketing.com

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Keywords – Don’t be to quick to change

April 10, 2008

When we look at our website performance and rankings, sometimes we feel that we need to keep changing out our keywords and re-optimizing our sites. If good keyword research was done before Search Engine Optimization and you are not seeing any improvement in traffic or rankings for your keywords, then content may be where you need to go next. Having your site re-optimized around the same keywords will not do any good. You need to look at your content and make sure it is including your keywords that you performed optimization on already. Some SEO companies will change out the keywords to words people have usedto find your site. This will make your numbers look good for awhile, but it really is not giving you the best SEO service. Anyone can see what is used to bring traffic today, but the trick is to find keywords that drive valuable traffic to your site that turns into conversions.

Michelle Smith

Director of Campaigns

Top SEO Marketing Inc.

SEO and Web Design « Top SEO Marketing, Inc.

April 10, 2008

SEO and Web Design « Top SEO Marketing, Inc.

Managing Reviews for Local Businesses

March 17, 2008

Top SEO Marketing is a Search Engine Optimization company that specializes in optimization at the Local, Regional and National level.  Learn why utilizing a Search Engine Optimization company for managing a local campaign and reviews is so important.  Local search engines and local directories often provide users the ability to write reviews.  Great reviews can be a wonderful boost to attract new clients or customers.  However, what do you do if you receive reviews that are not flattering or just not true?

With both Yahoo and Goggle you can submit a request to have the review removed.  Here’s the catch, often times the review is only removed if it violates their guidelines.  Typically those guidelines focus on inappropriate language, offensive materials and a list of whatever they deem inappropriate.  So if you’ve received a review that does not violate their guidelines but certainly is a negative review that could hurt your business, what can you do? 

There are several options.

1.        Contact the reviewer and try to resolve the issue.   If successful, they may now refer others to your business and you may get them to either remove their review or add an additional review that discusses the satisfactory resolution to the problem.

2.       Type in your own review in response to the negative review.  There are times when you have done everything correctly.   There are those that will write negative reviews unfairly anyway.  Your only choice may be to put in your views on the situation.

3.       If the negative review is valid,  it may be time to review your business practices or policies/procedures.  Sometimes a negative review can provide an opportunity to improve your business practices and as a result gain new business and help maintain existing business.

Top SEO Marketing provides Search Engine Optimization at the Local, Regional and National level.  We can complete a local search campaign for your business to attract clients in your local area.  Let us also help you manage bad reviews or bad press by monitoring your presence on line.  Often time businesses receive a bad review and are totally unaware that it even exists.  Let us improve your presence locally and assist you in managing your business reputation on line.  Visit our website at Top SEO Marketing.

Rebecca Ratliff
Vice President of Local Search
Top SEO Marketing

  

Your customer is your audience on-line

March 13, 2008

I was talking to a friend last night about his web site. We were discussing – what is it that you are trying to sell  or what services are you trying to offer? That is the first thing you need to ask yourself before you start any search engine marketing work on your site. When someone walks into a store they are able to quickly see what you have to offer, well the same needs to be portrayed on your web site. Your web site must capture the audience’s attention right away and give them a sense of what you offer. Your site must have good information that portrays those offerings. You should not ever create web pages just for search engine rankings, because they are not going to use your services or buy your products. A Search Engine Marketing Firm can concentrate on the back end  SEO Services allowing you to work on keeping your true customers in mind by giving them value in your content throughout your site. Remember to keep your content original and informative that will meet the customer’s search engine queries and bring you business.

Michelle Smith

Top SEO Marketing

Top SEO Marketing, Inc.

February 29, 2008

Yahoo! Search Assist

Top SEO Marketing, Inc.

Keywords, keeping up with the Search Engines

February 27, 2008

Yahoo has recently released Yahoo! Search Assist. When the user types in the Search Box, Yahoo! Search Assist anticipates what they’re looking for and offers additional suggestions on the original typed search word. So in other words, they are defining new keyword terms that may apply to what the user is looking for. One of the benefits in using a Search Engine Marketing Company is that they continually perform the research needed to keep your keywords up to date with the Search Engine’s keywords used most to help customers easily find what they are looking for. Search Engine Optimization includes keyword research but also includes keeping up with the ever changing Search Engines to be sure the customer always receives the attention needed to keep and improve rankings for their web sites.

Michelle Smith

Top SEO Marketing Inc.

Descriptions – Not Just an Afterthought!

February 21, 2008

Most of our labor is spent writing wonderful content for our website.  No doubt it’s worth the effort.  Sometimes we spend so much time on the content that we forget just how important writing an enticing description can be.  Search Engine Optimization has many facets and certainly meeting all the requirments of the Google algorithm is a daunting task.  But don’t run out of speed after you’ve spent all the time on content and designing your site. 

Without an enticing description, all the best content in the world will be worthless if visitors who view the SERP’s aren’t enticed to click though to your site.  So if you’ve achieved first page rankings, but aren’t seeing an increase in traffic, review your descriptions and make them irresistable. The following examples were displayed on the first page of the SERP’s for the keyword phrase “cell phones”.    Looking at the first example would encourage me to click on it.  After all many individuals looking for a cell phone are overwhelmed with the choices and sometimes complexity of types of cell phones and cell phone plans.  Hopefully by clicking on this, they’re going to make the process easy and painless. The second example seemed a bit silly to me.  Doesn’t everyone already know how prevelant cell phones are and what they’re used for?  Do I need to know more about that?  When I clicked on it I found a lot of text about information I already knew about and a ton of links to sites that sold everything from ring tones to phone accessories.  If I want to purchase a cell phone this site certainly wouldn’t ring by bell (no pun intended!) 

Compare Cell Phones AND Save Money With Cell Phone Plans!
If you’ve never bought a cell phone over the Internet before, you’re in for a sweet surprise. Shopping for cell phones is fast and headache-free
Cell phones help you keep in touch.
Everyone has their own cell phone these days. Cellphones make it possible to keep in contact even outside your house

 
Hints for Writing Enticing Descriptions: 

  1. What will the visitor find when they click through.  Make sure the page that appears matches the description.
  2. Is there anything unique about your site or business that would encourage visitors to visit your site?
  3. Determine what the primary keyword is for the page and use it in the description.  Remember use the keyword near the beginning of the sentence and make sure it reads well for the visitor.
  4. Be brief,  but descriptive, remember people scan quickly today!  Don’t use any unnecessary words.
  5. Don’t use words like biggest, best, they’re meaningless to your visitors.
  6. Review the description, if you’ve rewritten it and still aren’t seeing an increase in traffic, continue to adjust it.

Need help with descriptions or increasing traffic to your site, contact Top SEO Marketing today to manage your entire Search Engine Optimization campaign.  Our business is to drive business to your website on the Local, Regional and National level.

Rebecca Ratliff
VP of Local Search Marketing
Top SEO Marketing
www.topseomarketing.com
 

Local Search Marketing « Top SEO Marketing, Inc.

February 18, 2008

Go Local Young Man – A look at the benefits and pitfalls of being one of the first to mine this rich new online market. Local Search Marketing « Top SEO Marketing, Inc.

Go Local Young Man – Local Search Marketing That Is.

February 18, 2008

The buzz for once is deserved.  Those small businesses who can take advantage of local search engine marketing or put their business in the top local search engines will share a disproportionate amount of the opportunity.  If and this is a big if…they aren’t taken advantage of first.

We work with clients who have encountered what I term, “useless spending” online because they didn’t do their homework first.  The one word that came out of the first local search marketing symposium was “confusion”.  Everyone thinks they know the magic formula.  Everyone thinks that they can influence the market. But how many of them are truly aware of the reality small business owners go through trying to survive.

Sure I believe that only a handful of people come home from work, see the big books on their doorstep and shout, “Yippee!  The new Yellow Pages are here.  Thank goodness now I can find the name and number of a good landscaper, or whomever.”

I think reality is that most people have gotten so spoiled by the ease, comfort and information on the internet that its only natural to turn to Google or Yahoo Local to find a local plumber, landscaper, dentist or perhaps specialty clothing store in the neighborhood.

Even the TV ads are conveying this when they ask the “guru” about search engines and he answers, “we will place your ad in all the top search engines.”  Isn’t that next to admitting that online search engines are the place to really drive business locally?

Reality check, again.  Small business owners do not have deep pockets.  Small business owners need to be wary of those companies soliciting their local search business with promises of being featured in ads, promoted through obscure directories, or the promise to be on page 1 of Google within 24 hours, fine print spelling out that it’s really pay-per-click.  A few hundred bucks can be a big strain on a small business budget and the local search market can be confusing…now is the time to go Local but better to go into after doing some homework or don’t go at all.

Take a look at Google’s keyword tool if you are interested in PPC advertising for search engine marketing.  There are many other tools but this will get you started in the right direction.  For optimization via organic search, Top SEO Marketing has a number of programs customized for small business.

 Jessica Faltot
President
Top SEO Marketing, Inc.
www.topseomarketing.com
214-288-0853