Archive for the ‘regional search marketing’ Category

Managing Reviews for Local Businesses

March 17, 2008

Top SEO Marketing is a Search Engine Optimization company that specializes in optimization at the Local, Regional and National level.  Learn why utilizing a Search Engine Optimization company for managing a local campaign and reviews is so important.  Local search engines and local directories often provide users the ability to write reviews.  Great reviews can be a wonderful boost to attract new clients or customers.  However, what do you do if you receive reviews that are not flattering or just not true?

With both Yahoo and Goggle you can submit a request to have the review removed.  Here’s the catch, often times the review is only removed if it violates their guidelines.  Typically those guidelines focus on inappropriate language, offensive materials and a list of whatever they deem inappropriate.  So if you’ve received a review that does not violate their guidelines but certainly is a negative review that could hurt your business, what can you do? 

There are several options.

1.        Contact the reviewer and try to resolve the issue.   If successful, they may now refer others to your business and you may get them to either remove their review or add an additional review that discusses the satisfactory resolution to the problem.

2.       Type in your own review in response to the negative review.  There are times when you have done everything correctly.   There are those that will write negative reviews unfairly anyway.  Your only choice may be to put in your views on the situation.

3.       If the negative review is valid,  it may be time to review your business practices or policies/procedures.  Sometimes a negative review can provide an opportunity to improve your business practices and as a result gain new business and help maintain existing business.

Top SEO Marketing provides Search Engine Optimization at the Local, Regional and National level.  We can complete a local search campaign for your business to attract clients in your local area.  Let us also help you manage bad reviews or bad press by monitoring your presence on line.  Often time businesses receive a bad review and are totally unaware that it even exists.  Let us improve your presence locally and assist you in managing your business reputation on line.  Visit our website at Top SEO Marketing.

Rebecca Ratliff
Vice President of Local Search
Top SEO Marketing

  

Descriptions – Not Just an Afterthought!

February 21, 2008

Most of our labor is spent writing wonderful content for our website.  No doubt it’s worth the effort.  Sometimes we spend so much time on the content that we forget just how important writing an enticing description can be.  Search Engine Optimization has many facets and certainly meeting all the requirments of the Google algorithm is a daunting task.  But don’t run out of speed after you’ve spent all the time on content and designing your site. 

Without an enticing description, all the best content in the world will be worthless if visitors who view the SERP’s aren’t enticed to click though to your site.  So if you’ve achieved first page rankings, but aren’t seeing an increase in traffic, review your descriptions and make them irresistable. The following examples were displayed on the first page of the SERP’s for the keyword phrase “cell phones”.    Looking at the first example would encourage me to click on it.  After all many individuals looking for a cell phone are overwhelmed with the choices and sometimes complexity of types of cell phones and cell phone plans.  Hopefully by clicking on this, they’re going to make the process easy and painless. The second example seemed a bit silly to me.  Doesn’t everyone already know how prevelant cell phones are and what they’re used for?  Do I need to know more about that?  When I clicked on it I found a lot of text about information I already knew about and a ton of links to sites that sold everything from ring tones to phone accessories.  If I want to purchase a cell phone this site certainly wouldn’t ring by bell (no pun intended!) 

Compare Cell Phones AND Save Money With Cell Phone Plans!
If you’ve never bought a cell phone over the Internet before, you’re in for a sweet surprise. Shopping for cell phones is fast and headache-free
Cell phones help you keep in touch.
Everyone has their own cell phone these days. Cellphones make it possible to keep in contact even outside your house

 
Hints for Writing Enticing Descriptions: 

  1. What will the visitor find when they click through.  Make sure the page that appears matches the description.
  2. Is there anything unique about your site or business that would encourage visitors to visit your site?
  3. Determine what the primary keyword is for the page and use it in the description.  Remember use the keyword near the beginning of the sentence and make sure it reads well for the visitor.
  4. Be brief,  but descriptive, remember people scan quickly today!  Don’t use any unnecessary words.
  5. Don’t use words like biggest, best, they’re meaningless to your visitors.
  6. Review the description, if you’ve rewritten it and still aren’t seeing an increase in traffic, continue to adjust it.

Need help with descriptions or increasing traffic to your site, contact Top SEO Marketing today to manage your entire Search Engine Optimization campaign.  Our business is to drive business to your website on the Local, Regional and National level.

Rebecca Ratliff
VP of Local Search Marketing
Top SEO Marketing
www.topseomarketing.com
 

Adding Content – An important factor for Search Engine Optimization

February 8, 2008

One area of good search engine marketing is content. Not just the content you created when you started your Web site but consistently adding new content to your Web site on a regular basis. Create a content rich, informational site which contains quality articles, tips, free advice,  and detailed information on your product and services. By continually adding new information on a consistent basis, you will trigger an increase in the robot visits which in turn will promote your site to higher rankings.If you have new services or products, or new keywords that could bring in business, take quick actions to create new pages with fresh content. SEO Optimization companies can help you to implement these items right away to keep your site in the top rankings. The number one reason most people go on-line is to look up information or to find a service or product. They can help you find the right keywords for your customer and take them to the page on your site that gives them the information they were looking for. This allows the customer to access the topic of the search first and then you can offer a way to purchase or contact you for that product or service next.

Search Engine Spiders, Let em BITE!

February 5, 2008

 For the do-it yourself types, there is one aspect of search engine optimization that is not for the faint of heart.  Real spiders have a tendency to be feared by many.  However if your site is not search engine spider friendly, they may come to visit but not stay.  IN this instance spiders aren’t to be feared. The only fear is if they come and don’t stay and take a bite.  Search engine spiders that encounter impediments to accessing the pages of your site, results in the pages of your site not being crawled or indexed.    Analysis of your website to ensure the search engine spiders are able to access all the pages on your site, takes an understanding of the structure and mechanics of your website.   Here are just a few of the considerations:

· Is the code compliant with WC3 standards?
· Is your site predominantly flash?
· Does the site have bloated code that could slow down or stall the spiders
· Has the robot.txt code been added to every page and is it setup to guide the    spiders properly
· Is the navigational structure of the site set up so the spiders can easily locate all the pages on the site no matter how deep?
· Are your navigational buttons images?
· Which pages have been crawled and how often?
· Which search engines have crawled your site?

So if you’ve spent a lot of time designing a website with great content and you think it’s going to be really appealing to your audience, your site must be found by the search engine spiders.  Let Top SEO Marketing handle the technical aspects of your website to ensure the spiders find your site friendly and inviting.  As part of a complete Search Engine Optimization campaign we’ll review your entire site and ensure that all search engine spider impediments have been removed.  Don’t let technical issues keep you from being bit by the spiders, in this case not getting bit can hurt you.  At Top SEO Marketing our business is getting you business by driving traffic to your website. 

Rebecca Ratliff
VP of Local Search Marketing
Top SEO Marketing
 

Taming the PPC Monster with Organic Search

February 5, 2008
 Talked with someone last year whose part-time sideline with a web business had finally grown to allow him to quit his “real job” and begin working full-time with his online business.  This is a dream that I found many people share, but few truly experience so I had a great deal of admiration for his efforts.  (If you doubt that many people want this, just watch late at night infomercials and you’ll be amazed at how many there are on “work at home” or “get rich online”!  In fact, the one I watch during Christmas, the guy earned $17,000 his first month!  Unbelievable!  I was getting all caught up in it when suddenly I realized what other people who were not as savvy online as I am, must think!  Or better yet, do a search for get rich with online business in Google and see what comes up, it will amaze you.  Loved this one domain name www.21butrich.com)
Back to the search engine marketing story – Last year we discussed what organic search engine marketing might do for his business.  On one hand, I truly believed we could make a significant impact but on the other hand, I felt that “sticker shock” was a real possibility and maybe it might be best if he went ahead with his plans to advertise with only pay per click for awhile. It’s not that we are expensive, but if you don’t understand the market – he was very smart and it seemed that it might be best to let him experience a bit on his own first.
Now fast forward a year later.  In one year, he had become expert at managing his own pay-per-click campaigns.  He understood his market a lot better than last year and was successfully growing his business.  After reviewing his recent reports, I did some research to determine the impact today of an “organic search marketing” campaign, utilizing some of the most successful keyword terms.  I could see where last year his spend had been approximately $500.00/month on PPC and over the course of several months grew to around $1100/mo.  Several months ago it had jumped to $2200/mo.  No doubt this would continue to work, as long as he continued to feed the ppc monster that he had created.  His ROI was good, but not as good as what we were looking at providing him without the constant concern that it would cost him more every month.
Once a business does launch, there are certain things that need to happen.  Time needs to expand to around 36 hours a day in order to do everything we need to do.  Barring that, we have to look at adding employees to help us manage our business.  But in order to do that, you need a good baseline foundation of business in place.  One that is not going to require constant monitoring by you – control spending and drive down your cost per customer.  That’s where organic search comes into play.  Now he doesn’t have sticker shock over our managed search engine marketing services.  He can begin to pay attention to the additional  business issues and opportunities that come his way, while enjoying a sustainable sales channel via organic search engines driving the right, targeted business to his site without it costing him for every click.
Targeted traffic, increased income while driving the price of new client acquisitions down and not having to worry about continually feeding the PPC monster – but rather taming it to use when it is most advantageous for his business – without losing business when it runs out of budget or reaches a daily limit.
Both pay per click and organic SEO have a place in businesses media mix.  Laying a long term foundation (SEO) while taking advantage of the users out there today who are looking for your product.  This is also good for local search marketing as well, in order to get your site the attention it needs.
Jessica Faltot
President
Top SEO Marketing, Inc.
www.topseomarketing.com
Dallas  Texas
Specializing in Driving Business Results with SEO | RSEO | Local Search Marketing

Search Engine Optimization – The Tortoise and the Hare

February 3, 2008

 Organic Search Marketing company

In search engine marketing there are two distinct schools of thought.   The story about the tortise and the hare has some amazing similarities to search engine marketing.

First the hare:  Instant success!!!  Don’t we all want that?  Your company has paid its dues…you have a great product – you have a great service.   You know that all you need to do is get your message out there.  About eight years ago, I owned a web design company and talking with business owners it was not uncommon to hear them say that they knew they needed a www or a “dot com” but most did not fully appreciate or see the potential only a few years down the road.

Today with search engine marketing the hare quickly decides which avenue is best for his company, saying:

  • Pay Per Click can put me on page 1 of Google tomorrow!!!
  • Pay per click can make my business an overnight success!
  • I will be betting on hundreds of keyword combinations that will ensure my success!
  • I control the budget, and don’t pay until I get a prospect who clicks on my ad! What a deal.  I’ll be moving product by tomorrow night!
  • Pay Per Click is definitely the way I win the race!  Search engine optimization is way behind.

The Tortoise on the other hand, after pondering the pay per click path finally decides to run the optimization path in the race. 

  • Likes the long term results better and feels that it will result in more quality traffic than just a PPC campaign.
  • With Organic Search Marketing there is more control over your marketing spend budget.  You know how much it is going to cost.
  • More users like to click on the “organic” results than sponsored links.
  • While time is money, a good organic optimization company can minimize the downtime while targeting keywords that will rank faster. 
  • Organic search engine rankings will help the Tortoise gain credibility over the hare – as more often than not – the Tortoise will appear in multiple variations of important keyword phrases while the Hare may wind up running out of budget money by the middle of the month.
  • Finding a company like Top SEO Marketing (a shameless plug) makes organic marketing easy because they do all the work.

Which one is right for you?  Are both of them right, if used for multiple purposes?  Absolutely.  One is not better than the other – but sometimes the solution depends on the situation.  If you have a new product launch – pay per click may be the best solution.  If you are building a business and wanting a long term solution in place – working for you every day without costing additional cash – then organic search marketing may be the answer.  You can also research the benefits of local search marketing or geo-targeted “regional search marketing” to find the right combination.

Whatever you decide, thorough investigation will ensure that you don’t make the wrong and costly decision that could cost you the race!