Author Archive

Keywords – Don’t be to quick to change

April 10, 2008

When we look at our website performance and rankings, sometimes we feel that we need to keep changing out our keywords and re-optimizing our sites. If good keyword research was done before Search Engine Optimization and you are not seeing any improvement in traffic or rankings for your keywords, then content may be where you need to go next. Having your site re-optimized around the same keywords will not do any good. You need to look at your content and make sure it is including your keywords that you performed optimization on already. Some SEO companies will change out the keywords to words people have usedto find your site. This will make your numbers look good for awhile, but it really is not giving you the best SEO service. Anyone can see what is used to bring traffic today, but the trick is to find keywords that drive valuable traffic to your site that turns into conversions.

Michelle Smith

Director of Campaigns

Top SEO Marketing Inc.

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Blogs, should you do it for your company?

March 20, 2008

Typical marketing is usually one-way but blogging can allow you to have a conversation with others including your customer.
It is a great way to keep up with the news about your industry services and products and to get yourself thinking about different topics surrounding your business.
By opening your blog up for comments you can listen to these comments which will also give you new ideas for products to offer and also provide good feedback on ideas you may want to try.
You can use a Search Engine Optimization Company to help set up and create your Blog for your Web Site. Increase your presence in the Search Engines through creating a Blog. Let your search marketing company help in providing new content and information for the Search Engine’s customers. This will give more relevance to your web site, which in turn equate to better rankings in search engine placement.
Maintaining your blog and updating new and useful information to your customer can also allow you to establish yourself as an expert resource on the products and services that you offer. So, get out there and start blogging!

Michelle Smith

Top SEO Marketing Inc.

Your customer is your audience on-line

March 13, 2008

I was talking to a friend last night about his web site. We were discussing – what is it that you are trying to sell  or what services are you trying to offer? That is the first thing you need to ask yourself before you start any search engine marketing work on your site. When someone walks into a store they are able to quickly see what you have to offer, well the same needs to be portrayed on your web site. Your web site must capture the audience’s attention right away and give them a sense of what you offer. Your site must have good information that portrays those offerings. You should not ever create web pages just for search engine rankings, because they are not going to use your services or buy your products. A Search Engine Marketing Firm can concentrate on the back end  SEO Services allowing you to work on keeping your true customers in mind by giving them value in your content throughout your site. Remember to keep your content original and informative that will meet the customer’s search engine queries and bring you business.

Michelle Smith

Top SEO Marketing

Keywords, keeping up with the Search Engines

February 27, 2008

Yahoo has recently released Yahoo! Search Assist. When the user types in the Search Box, Yahoo! Search Assist anticipates what they’re looking for and offers additional suggestions on the original typed search word. So in other words, they are defining new keyword terms that may apply to what the user is looking for. One of the benefits in using a Search Engine Marketing Company is that they continually perform the research needed to keep your keywords up to date with the Search Engine’s keywords used most to help customers easily find what they are looking for. Search Engine Optimization includes keyword research but also includes keeping up with the ever changing Search Engines to be sure the customer always receives the attention needed to keep and improve rankings for their web sites.

Michelle Smith

Top SEO Marketing Inc.

Adding Content – An important factor for Search Engine Optimization

February 8, 2008

One area of good search engine marketing is content. Not just the content you created when you started your Web site but consistently adding new content to your Web site on a regular basis. Create a content rich, informational site which contains quality articles, tips, free advice,  and detailed information on your product and services. By continually adding new information on a consistent basis, you will trigger an increase in the robot visits which in turn will promote your site to higher rankings.If you have new services or products, or new keywords that could bring in business, take quick actions to create new pages with fresh content. SEO Optimization companies can help you to implement these items right away to keep your site in the top rankings. The number one reason most people go on-line is to look up information or to find a service or product. They can help you find the right keywords for your customer and take them to the page on your site that gives them the information they were looking for. This allows the customer to access the topic of the search first and then you can offer a way to purchase or contact you for that product or service next.