Disappointed with Your SEO? Join the club…

by

There was a commercial that ran several years ago.  A group of people bunched around the computer screen as their web site finally went live.  Everyone was concentrating on the visitor counter and a cheer went up when the first couple of visitors were counted.  The counter went up to 15 then 20 and there was a good deal of backslapping all around.  Apparently a well optimized site with the orders for products starting to come in steadily…then suddenly there was this burst of visitors and the orders were skyrocketing one hundred, two hundred, several thousand…

The merriment stopped.  The group looked at each other.  They had problems processing that many orders.  No one had ever planned for such overwhelming success.  Fade out to brand advertising how they could handle that volume of orders.

Within 60 seconds, that commercial did more to set up the wrong expectations for SEO than any other commercial I know.  Talking with a web developer and host provider this week, he talked about how many of his clients are disappointed after a week being online that they’re site is not on page one of Google.

Those of us who have been in the search engine optimization business know this story all too well.  Pay up with PPC (pay-per-click) to get on page 1 of Google and/or begin to optimize the site for a long term steady march to the top of the organic rankings.

Many times I find that PPC companies out there deride the efforts of SEO companies for taking the slow steady approach and advocating such to our clients.  I suppose that’s due to a few SEO type companies out there pitching an unrealistic scenario or over-promising results for a too good to be true price.  In fact last week the word came out about another web design/seo company – Internet Advancement – that over-promised and under-performed but this time may have to pay up to $450,000 in restitution! 

The argument on the net right now is how we need standards.  Yes we need companies practicing good business standards, but its tough to establish a firm set of standards when the dynamics of good SEO changes.  I agree that company’s advertising services as SEO companies need to step up and deliver good value and good business ethics.  In fact, web design companies and all internet related businesses should follow commonly accepted practices for good business.  Eventually the company’s who do not, go out of business, but at what expense to the hopes and dreams of those huddled around the computer screen waiting for those orders to fall from the cyber-sky?

Setting expectations is one of the most significant and decent things SEO companies can do for potential clients.  Not all businesses ranked on page one pull in the big bucks – especially if they rank on only one keyword term or phrase.  It takes a lot more effort than just gaining rankings in order to build a successful online marketing campaign.  Content, call to action and a focused effort to build a web site into a useful, socially accepted site is a good start, but let’s be realistic when we go out there and meet with clients.  They are not going to see an amazing increase in business overnight.  The good news is that they we can and do help them build a sustainable revenue stream with search engine optimization (more accurate with web site optimization) with time and effort.

Jessica Faltot
President
Top SEO Marketing, Inc.
Driving Business Results
www.topseomarketing.com

Advertisements

Tags: , , ,

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: