Descriptions – Not Just an Afterthought!

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Most of our labor is spent writing wonderful content for our website.  No doubt it’s worth the effort.  Sometimes we spend so much time on the content that we forget just how important writing an enticing description can be.  Search Engine Optimization has many facets and certainly meeting all the requirments of the Google algorithm is a daunting task.  But don’t run out of speed after you’ve spent all the time on content and designing your site. 

Without an enticing description, all the best content in the world will be worthless if visitors who view the SERP’s aren’t enticed to click though to your site.  So if you’ve achieved first page rankings, but aren’t seeing an increase in traffic, review your descriptions and make them irresistable. The following examples were displayed on the first page of the SERP’s for the keyword phrase “cell phones”.    Looking at the first example would encourage me to click on it.  After all many individuals looking for a cell phone are overwhelmed with the choices and sometimes complexity of types of cell phones and cell phone plans.  Hopefully by clicking on this, they’re going to make the process easy and painless. The second example seemed a bit silly to me.  Doesn’t everyone already know how prevelant cell phones are and what they’re used for?  Do I need to know more about that?  When I clicked on it I found a lot of text about information I already knew about and a ton of links to sites that sold everything from ring tones to phone accessories.  If I want to purchase a cell phone this site certainly wouldn’t ring by bell (no pun intended!) 

Compare Cell Phones AND Save Money With Cell Phone Plans!
If you’ve never bought a cell phone over the Internet before, you’re in for a sweet surprise. Shopping for cell phones is fast and headache-free
Cell phones help you keep in touch.
Everyone has their own cell phone these days. Cellphones make it possible to keep in contact even outside your house

 
Hints for Writing Enticing Descriptions: 

  1. What will the visitor find when they click through.  Make sure the page that appears matches the description.
  2. Is there anything unique about your site or business that would encourage visitors to visit your site?
  3. Determine what the primary keyword is for the page and use it in the description.  Remember use the keyword near the beginning of the sentence and make sure it reads well for the visitor.
  4. Be brief,  but descriptive, remember people scan quickly today!  Don’t use any unnecessary words.
  5. Don’t use words like biggest, best, they’re meaningless to your visitors.
  6. Review the description, if you’ve rewritten it and still aren’t seeing an increase in traffic, continue to adjust it.

Need help with descriptions or increasing traffic to your site, contact Top SEO Marketing today to manage your entire Search Engine Optimization campaign.  Our business is to drive business to your website on the Local, Regional and National level.

Rebecca Ratliff
VP of Local Search Marketing
Top SEO Marketing
www.topseomarketing.com
 

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One Response to “Descriptions – Not Just an Afterthought!”

  1. Descriptions - Not Just an Afterthought! — TOP 25 Searches and keywords Says:

    […] SEO Marketing today to manage your entire Search Engine Optimization c ampaign…. source: Descriptions – Not Just an Afterthought!, Top SEO Marketing, […]

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