Archive for February, 2008

Top SEO Marketing, Inc.

February 29, 2008

Yahoo! Search Assist

Top SEO Marketing, Inc.

Keywords, keeping up with the Search Engines

February 27, 2008

Yahoo has recently released Yahoo! Search Assist. When the user types in the Search Box, Yahoo! Search Assist anticipates what they’re looking for and offers additional suggestions on the original typed search word. So in other words, they are defining new keyword terms that may apply to what the user is looking for. One of the benefits in using a Search Engine Marketing Company is that they continually perform the research needed to keep your keywords up to date with the Search Engine’s keywords used most to help customers easily find what they are looking for. Search Engine Optimization includes keyword research but also includes keeping up with the ever changing Search Engines to be sure the customer always receives the attention needed to keep and improve rankings for their web sites.

Michelle Smith

Top SEO Marketing Inc.

Descriptions – Not Just an Afterthought!

February 21, 2008

Most of our labor is spent writing wonderful content for our website.  No doubt it’s worth the effort.  Sometimes we spend so much time on the content that we forget just how important writing an enticing description can be.  Search Engine Optimization has many facets and certainly meeting all the requirments of the Google algorithm is a daunting task.  But don’t run out of speed after you’ve spent all the time on content and designing your site. 

Without an enticing description, all the best content in the world will be worthless if visitors who view the SERP’s aren’t enticed to click though to your site.  So if you’ve achieved first page rankings, but aren’t seeing an increase in traffic, review your descriptions and make them irresistable. The following examples were displayed on the first page of the SERP’s for the keyword phrase “cell phones”.    Looking at the first example would encourage me to click on it.  After all many individuals looking for a cell phone are overwhelmed with the choices and sometimes complexity of types of cell phones and cell phone plans.  Hopefully by clicking on this, they’re going to make the process easy and painless. The second example seemed a bit silly to me.  Doesn’t everyone already know how prevelant cell phones are and what they’re used for?  Do I need to know more about that?  When I clicked on it I found a lot of text about information I already knew about and a ton of links to sites that sold everything from ring tones to phone accessories.  If I want to purchase a cell phone this site certainly wouldn’t ring by bell (no pun intended!) 

Compare Cell Phones AND Save Money With Cell Phone Plans!
If you’ve never bought a cell phone over the Internet before, you’re in for a sweet surprise. Shopping for cell phones is fast and headache-free
Cell phones help you keep in touch.
Everyone has their own cell phone these days. Cellphones make it possible to keep in contact even outside your house

 
Hints for Writing Enticing Descriptions: 

  1. What will the visitor find when they click through.  Make sure the page that appears matches the description.
  2. Is there anything unique about your site or business that would encourage visitors to visit your site?
  3. Determine what the primary keyword is for the page and use it in the description.  Remember use the keyword near the beginning of the sentence and make sure it reads well for the visitor.
  4. Be brief,  but descriptive, remember people scan quickly today!  Don’t use any unnecessary words.
  5. Don’t use words like biggest, best, they’re meaningless to your visitors.
  6. Review the description, if you’ve rewritten it and still aren’t seeing an increase in traffic, continue to adjust it.

Need help with descriptions or increasing traffic to your site, contact Top SEO Marketing today to manage your entire Search Engine Optimization campaign.  Our business is to drive business to your website on the Local, Regional and National level.

Rebecca Ratliff
VP of Local Search Marketing
Top SEO Marketing
www.topseomarketing.com
 

Local Search Marketing « Top SEO Marketing, Inc.

February 18, 2008

Go Local Young Man – A look at the benefits and pitfalls of being one of the first to mine this rich new online market. Local Search Marketing « Top SEO Marketing, Inc.

Go Local Young Man – Local Search Marketing That Is.

February 18, 2008

The buzz for once is deserved.  Those small businesses who can take advantage of local search engine marketing or put their business in the top local search engines will share a disproportionate amount of the opportunity.  If and this is a big if…they aren’t taken advantage of first.

We work with clients who have encountered what I term, “useless spending” online because they didn’t do their homework first.  The one word that came out of the first local search marketing symposium was “confusion”.  Everyone thinks they know the magic formula.  Everyone thinks that they can influence the market. But how many of them are truly aware of the reality small business owners go through trying to survive.

Sure I believe that only a handful of people come home from work, see the big books on their doorstep and shout, “Yippee!  The new Yellow Pages are here.  Thank goodness now I can find the name and number of a good landscaper, or whomever.”

I think reality is that most people have gotten so spoiled by the ease, comfort and information on the internet that its only natural to turn to Google or Yahoo Local to find a local plumber, landscaper, dentist or perhaps specialty clothing store in the neighborhood.

Even the TV ads are conveying this when they ask the “guru” about search engines and he answers, “we will place your ad in all the top search engines.”  Isn’t that next to admitting that online search engines are the place to really drive business locally?

Reality check, again.  Small business owners do not have deep pockets.  Small business owners need to be wary of those companies soliciting their local search business with promises of being featured in ads, promoted through obscure directories, or the promise to be on page 1 of Google within 24 hours, fine print spelling out that it’s really pay-per-click.  A few hundred bucks can be a big strain on a small business budget and the local search market can be confusing…now is the time to go Local but better to go into after doing some homework or don’t go at all.

Take a look at Google’s keyword tool if you are interested in PPC advertising for search engine marketing.  There are many other tools but this will get you started in the right direction.  For optimization via organic search, Top SEO Marketing has a number of programs customized for small business.

 Jessica Faltot
President
Top SEO Marketing, Inc.
www.topseomarketing.com
214-288-0853

Adding Content – An important factor for Search Engine Optimization

February 8, 2008

One area of good search engine marketing is content. Not just the content you created when you started your Web site but consistently adding new content to your Web site on a regular basis. Create a content rich, informational site which contains quality articles, tips, free advice,  and detailed information on your product and services. By continually adding new information on a consistent basis, you will trigger an increase in the robot visits which in turn will promote your site to higher rankings.If you have new services or products, or new keywords that could bring in business, take quick actions to create new pages with fresh content. SEO Optimization companies can help you to implement these items right away to keep your site in the top rankings. The number one reason most people go on-line is to look up information or to find a service or product. They can help you find the right keywords for your customer and take them to the page on your site that gives them the information they were looking for. This allows the customer to access the topic of the search first and then you can offer a way to purchase or contact you for that product or service next.

Top SEO Marketing, Inc.

February 5, 2008

Top SEO Marketing, Inc.

Search Engine Spiders, Let em BITE!

February 5, 2008

 For the do-it yourself types, there is one aspect of search engine optimization that is not for the faint of heart.  Real spiders have a tendency to be feared by many.  However if your site is not search engine spider friendly, they may come to visit but not stay.  IN this instance spiders aren’t to be feared. The only fear is if they come and don’t stay and take a bite.  Search engine spiders that encounter impediments to accessing the pages of your site, results in the pages of your site not being crawled or indexed.    Analysis of your website to ensure the search engine spiders are able to access all the pages on your site, takes an understanding of the structure and mechanics of your website.   Here are just a few of the considerations:

· Is the code compliant with WC3 standards?
· Is your site predominantly flash?
· Does the site have bloated code that could slow down or stall the spiders
· Has the robot.txt code been added to every page and is it setup to guide the    spiders properly
· Is the navigational structure of the site set up so the spiders can easily locate all the pages on the site no matter how deep?
· Are your navigational buttons images?
· Which pages have been crawled and how often?
· Which search engines have crawled your site?

So if you’ve spent a lot of time designing a website with great content and you think it’s going to be really appealing to your audience, your site must be found by the search engine spiders.  Let Top SEO Marketing handle the technical aspects of your website to ensure the spiders find your site friendly and inviting.  As part of a complete Search Engine Optimization campaign we’ll review your entire site and ensure that all search engine spider impediments have been removed.  Don’t let technical issues keep you from being bit by the spiders, in this case not getting bit can hurt you.  At Top SEO Marketing our business is getting you business by driving traffic to your website. 

Rebecca Ratliff
VP of Local Search Marketing
Top SEO Marketing
 

Taming the PPC Monster with Organic Search « Top SEO Marketing, Inc.

February 5, 2008

Taming the PPC Monster with Organic Search « Top SEO Marketing, Inc.

Taming the PPC Monster with Organic Search

February 5, 2008
 Talked with someone last year whose part-time sideline with a web business had finally grown to allow him to quit his “real job” and begin working full-time with his online business.  This is a dream that I found many people share, but few truly experience so I had a great deal of admiration for his efforts.  (If you doubt that many people want this, just watch late at night infomercials and you’ll be amazed at how many there are on “work at home” or “get rich online”!  In fact, the one I watch during Christmas, the guy earned $17,000 his first month!  Unbelievable!  I was getting all caught up in it when suddenly I realized what other people who were not as savvy online as I am, must think!  Or better yet, do a search for get rich with online business in Google and see what comes up, it will amaze you.  Loved this one domain name www.21butrich.com)
Back to the search engine marketing story – Last year we discussed what organic search engine marketing might do for his business.  On one hand, I truly believed we could make a significant impact but on the other hand, I felt that “sticker shock” was a real possibility and maybe it might be best if he went ahead with his plans to advertise with only pay per click for awhile. It’s not that we are expensive, but if you don’t understand the market – he was very smart and it seemed that it might be best to let him experience a bit on his own first.
Now fast forward a year later.  In one year, he had become expert at managing his own pay-per-click campaigns.  He understood his market a lot better than last year and was successfully growing his business.  After reviewing his recent reports, I did some research to determine the impact today of an “organic search marketing” campaign, utilizing some of the most successful keyword terms.  I could see where last year his spend had been approximately $500.00/month on PPC and over the course of several months grew to around $1100/mo.  Several months ago it had jumped to $2200/mo.  No doubt this would continue to work, as long as he continued to feed the ppc monster that he had created.  His ROI was good, but not as good as what we were looking at providing him without the constant concern that it would cost him more every month.
Once a business does launch, there are certain things that need to happen.  Time needs to expand to around 36 hours a day in order to do everything we need to do.  Barring that, we have to look at adding employees to help us manage our business.  But in order to do that, you need a good baseline foundation of business in place.  One that is not going to require constant monitoring by you – control spending and drive down your cost per customer.  That’s where organic search comes into play.  Now he doesn’t have sticker shock over our managed search engine marketing services.  He can begin to pay attention to the additional  business issues and opportunities that come his way, while enjoying a sustainable sales channel via organic search engines driving the right, targeted business to his site without it costing him for every click.
Targeted traffic, increased income while driving the price of new client acquisitions down and not having to worry about continually feeding the PPC monster – but rather taming it to use when it is most advantageous for his business – without losing business when it runs out of budget or reaches a daily limit.
Both pay per click and organic SEO have a place in businesses media mix.  Laying a long term foundation (SEO) while taking advantage of the users out there today who are looking for your product.  This is also good for local search marketing as well, in order to get your site the attention it needs.
Jessica Faltot
President
Top SEO Marketing, Inc.
www.topseomarketing.com
Dallas  Texas
Specializing in Driving Business Results with SEO | RSEO | Local Search Marketing