The Tail of Search, Do we Really Need it?

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Search Engine Optimization encompasses many aspects to successfully get good rankings in the major search engines and drive traffic to your site.  Often clients are most interested in the primary or core keywords resulting from a competitive keyword analysis.  Achieving good rankings in the 3 majors:  Google, Yahoo and MSN should be the primary focus of a search engine optimization campaign.  Traffic generated by those core keywords is critical to a successful campaign.  However what about the tail of search keywords, are they really important?  Let’s look at a few key aspects of both core keywords and tail of search keywords.

Tail of Search Keywords

· Generally come from a more targeted audience
· Have fewer competitive pages and typically rank faster than primary keywords
· Are used closer to the buying phase of the search
· Generates less traffic than a primary keyword
· Results in a higher conversion rate

Core Keywords

· Generally come from a broad audience
· Have many competitive pages and take longer to achieve good rankings
· Are used primarily toward the beginning of search
· Generates significant amounts of traffic
· Conversion rates are typically lower due to the broad audience

OK, so it’s pretty simple to realize by looking at the above lists, that the attributes of core keywords and tail of search keywords are complimentary.  So the answer to the question is, yes you do need tail of search keywords.  However, to have a successful search engine optimization campaign, it should include both core keywords and tail of search keywords.  At Top SEO Marketing, the search engine optimization is fully managed which includes a focus on both core and tail of search keywords.  We offer National, Regional and Local Search Engine Campaigns.  Our business is generating new business for you, by driving traffic to your web site.

Rebecca Ratliff
VP of Local Search Marketing
Top SEO Marketing
www.topseomarketing.com

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One Response to “The Tail of Search, Do we Really Need it?”

  1. The Tail of Search, Do we Really Need it? | WordPress SEO Says:

    […] See the original post here: The Tail of Search, Do we Really Need it? […]

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