Archive for January, 2008

The Tail of Search, Do we Really Need it? « Top SEO Marketing, Inc.

January 28, 2008

The Tail of Search, Do we Really Need it? « Top SEO Marketing, Inc.

The Tail of Search, Do we Really Need it?

January 28, 2008

Search Engine Optimization encompasses many aspects to successfully get good rankings in the major search engines and drive traffic to your site.  Often clients are most interested in the primary or core keywords resulting from a competitive keyword analysis.  Achieving good rankings in the 3 majors:  Google, Yahoo and MSN should be the primary focus of a search engine optimization campaign.  Traffic generated by those core keywords is critical to a successful campaign.  However what about the tail of search keywords, are they really important?  Let’s look at a few key aspects of both core keywords and tail of search keywords.

Tail of Search Keywords

· Generally come from a more targeted audience
· Have fewer competitive pages and typically rank faster than primary keywords
· Are used closer to the buying phase of the search
· Generates less traffic than a primary keyword
· Results in a higher conversion rate

Core Keywords

· Generally come from a broad audience
· Have many competitive pages and take longer to achieve good rankings
· Are used primarily toward the beginning of search
· Generates significant amounts of traffic
· Conversion rates are typically lower due to the broad audience

OK, so it’s pretty simple to realize by looking at the above lists, that the attributes of core keywords and tail of search keywords are complimentary.  So the answer to the question is, yes you do need tail of search keywords.  However, to have a successful search engine optimization campaign, it should include both core keywords and tail of search keywords.  At Top SEO Marketing, the search engine optimization is fully managed which includes a focus on both core and tail of search keywords.  We offer National, Regional and Local Search Engine Campaigns.  Our business is generating new business for you, by driving traffic to your web site.

Rebecca Ratliff
VP of Local Search Marketing
Top SEO Marketing
www.topseomarketing.com

Benefits of Organic Search Marketing

January 26, 2008

With the prices of fuel increasing and the time we have seems to be decreasing, we all our looking for new avenues to accomplish our daily activities and needs. The Internet is increasing in popularity to help us gain back some of that precious time and allow us to complete a lot of those chores from our office and homes.

More companies have turned to Internet Marketing to grab some of this new business. But where do they begin? Search Engine Marketing is a moving target for advertising and getting business. The businesses are not only competing locally but in some cases are competing globally when using the Internet for advertising.

The best way to achieve and increase website rankings for a business is using Search Engine Marketing Firms that concentrate on just that. There are many rules and changes made by the Search Engines that must be monitored at all times. Most businesses do not have that kind of time or expertise to perform those SEO services. Find a company that specializes in Search Engine Marketing and let them do the work for you. You will gain more time to focus on your core business while gaining more business from the Internet.

Local Search Marketing Advantage

January 26, 2008
Say you are a small business owner who wants their web site to appear in their area of business locally.   You get most of your business from referrals, but it sure would be nice to have some presence within your town.  How do you go about getting your site established in the local search engines?  What do you do in order to take advantage of local search marketing?
First, you will need to examine your website.  Does it have good content or is it just flash or photos?  Content that describes your business, where you do business at (city, zip code, landmark locations – i.e. across from the courthouse on the square) are important.
Ask yourself what most people searching for your services is looking for when they search online.  What would you type into a search box to find a good dentist near where you live?  You’d want to know that they take great care to avoid pain and you’d want to know that they accept your insurance.  You should mention what type of dentistry you specialize in, or if you have a specialty, like children’s dentist.
People also want to know something about you.  So you want to make sure you have a page that talks about the dentist, maybe include a picture.
What people want to know is that other patients of yours had good experiences.   Solicit patient reviews of your services and ask them if they mind if you include it on your website.
The pages you have shouldn’t take a lot of time, we’re talking about 250 – 500 words max per page.  A big item to include as well is a page showing easy to find driving directions and a Google map.  Local search is all about geo-targeting, so be sure to have a page that includes how to find you, where you’re located as well as your physical address prominently displayed on every page.
When you have the opportunity to write in a title tag, make sure you also include your city or town.  Dentist – South Bend Indiana – for an example.
In your description (the part that actually shows up under your URL) make sure you clearly state Dentist Office, South Bend IN that believes in a pain free experience and has the patients to back that up!  Or something that gets people’s attention…it is your 30 second commercial, so make the most of it.
If you follow these fairly easy guidelines submission for local search marketing is also easy.  Google Maps, Yahoo Local and MSN Live are the main locations you want to be listed in.
I don’t want to get cross ways with the internet yellow pages, but my advice is to go with the free listing first and if you feel that a premium listing is justified, you can always add that later.  I would also stay away from smaller directories.  You will end up getting more junk email from them than real customers.
Jessica Faltot
President
Top SEO Marketing, Inc.
Driving Business Results through Search Optimization and Local Search Marketing

Search Engine Marketing Analyzing Competitors

January 21, 2008

Search Engine Marketing – Analyzing Your Competitors

Search Engine Optimization and Search Engine Marketing to be successful encompasses many aspects.  Early in a Search engine campaign assessing your competitors is a great place to start.  This post gives some general ideas on different aspects of your competitors to look at.  The competitive review can actually be quite extensive, this is just a brief look at a few.

Top Competitors

After determining what the primary keywords will be for your campaign or website do a search in Google to see which companies are in the top ten.  Review some of these sites to see which ones are most similar with respect to the goods and services they offer.  Once you’ve selected three to five companies, here are a few things specifically to look at.

Page Rank

Page rank is Google’s methodology which encompasses an algorithm that determines the rank of a page based on incoming links and the quality of the referring  web-page.  The ranking from 0 – 10 is a relative measurement of the relevance of a web-page based on the keywords entered in the search.  If you haven’t set up your toolbar yet with the Google page rank, you can add it from here:

 http://toolbar.google.com/T4/index_pack_xp.html
 Click on “Install Google Toolbar”. 

This will allow you at a glance to see the current page rank for the website your visiting.  If most of the top competitors average a page rank of 8, this is an indication of what it might take from a page rank perspective to get ranked well in Google.  Improving you page rank involves not just links but those that are high in quality and relevance.

Links

Knowing the number of inbound links to a site will give an indication of what it might take to rank well in the search engines.  Here are some great tools for checking information regarding the inbound links to a site.

Inbound links from Google, Yahoo and MSN.
http://www.seochat.com/seo-tools/link-popularity/

Shows who’s linking to a particular site:
In the search box type:
link:http://www.yoursite.com

Keyword Ideas

Reviewing top competing sites for the types of keywords they’re using is always beneficial.  Usually you’ll find keywords that you hadn’t considered yet. However doing your own keyword research is a must. Only you know what is important and what the goals and objectives of your site are.  

Traffic Trends

One of the best sites today for looking at traffic trends is www.compete.com.  They have many tools to allow you to compare multiple sites at a time.  See just how well the competitor sites you picked are actually doing by looking at traffic trends. 

Summary

Search Engine Marketing is not an exact science and completing a competitive review can mean much more that the brief list above.  For a start at reviewing your competitors, give them a try.

At Top SEO Marketing each campaign starts with keyword analysis and a competitive review.  Our business is to bring you business at the Local, Regional and National level, utilizing proven Search Engine Optimization techniques.  To learn more about Top SEO Marketing visit our website at www.topseomarketing.com

Rebecca Ratliff
VP of Local Search
Top Seo Marketing 

Top SEO Tips: Blogging 101

January 17, 2008

Help your search engine marketing efforts by promoting your website utilizing effective blogging.  The following covers the basics of just how to do that.

Watch Your Subject Matter

Choosing subject matter is really easier than you think.  No one is more of an expert than you are when it comes to your business.  Whether you’re selling services or products there is always plenty to promote. Try to think like your audience, what would they find of value and interest.  If your selling products think about the following to promote your website and your products.

  • Benefits of the product
  • Define known problem and state your resolution (products and services)
  • Define what’s unique about your solution, product/service
  • Announce new services offered or product releases
  • Discuss how your service or product works to provide benefits.
  • Offer examples of how your services or products benefited someone else or
  • Highlight areas where your product or service works best
  • Known industry news regarding your areas of expertise.
  • Are there crossover benefits, point out multiple department or company benefits involving your products/services.  For instance, it not only eliminates confusion with patient benefits and verifies insurance coverage but it also helps doctors offices receive payment faster because it scrubs the insurance claim automatically – allowing your office to function more efficiently, save money and be more productive.

Blog Appearance

Readers on the Internet love to scan through a page quickly and find the main points of interest for them.  Break the blog up into small paragraphs with headings.  Make the headings descriptive so the reader knows what to expect from each paragraph.  If appropriate use a bulleted list. 

Length of the blog

How long should my entry be?  Blog length is typically between 250 to 1000 words.  What’s the magic number?  Actually it should be based on the information you’re providing.  Writing a long post that has information that could be covered in a shorter post isn’t wise. 

You will do well with your search engine marketing blog efforts if you write the post to comprehensively cover the topic and no more.  There is nothing wrong with a 250-word post that covers everything your reader needs to know.    You can also consider writing a series of short posts to effectively cover a topic.  

Remember, providing quality content also promotes your website and products in a favorable and professional way.

Keywords

Select one or two keywords to focus on and include them when writing the title and blog entry.  Keep on point – focus on the subject and the keyword terms should come naturally.  Don’t force them to fit where they don’t belong. 

How many times should the keyword be used?  Here is a general guideline:

  •  250 – 500 word post use 4 occurrences of the keyword
  •  500 – 1000 word post use 8 occurrences of the keyword

Blog Titles

A blog title should accomplish several things:

  •  Be enticing
  •  Utilize keywords
  •  Be descriptive and accurate

Ensure your visitors arrive and find that the post meets the expectations of the title.  Note that the first part of the title is a keyword, followed by the specific subject matter related to that keyword. Here are a few examples for a post written about prostate cancer:

 PROSTATE CANCER – WHAT ARE MY ALTERNATIVES
 PROSTATE CANCER TREATMENT – WHAT YOU SHOULD KNOW
 PROSTATE TREATMENT CENTERS – SUCCESSFUL OPTIONS

Spell check

OK I know it’s a small point but do complete a spell check. Remember your promoting your website and your products/services.

Add your website URL

Include a link to your website URL once or twice in the post.  Preferably at the end of the post.  It’s ok to make a reference and promote your company but do so professionally and save it for the end.  Your visitor is there to get information of interest, if they like what they read…….they’ll be back!

My Plug!

OK so if your interested in promoting your website on-line, visit our website for more information at www.topseomarketing.com.  Our business is to bring you business through National, Regional and Local SEO campaigns.

Happy Blogging:)

Rebecca Ratliff
Top SEO Marketing
 
 

Consumers Turn To Search For Local Business Listings

January 9, 2008

According to the newly published report, “Why Search Matters to Local Business” from WebVisible, Inc., the importance and reason why small businesses should pay attention to local search marketing becomes clear.  People who are looking for a local merchant, vendor, service are no turning to search engines such as Google, Yahoo!, MSN, and Ask.  In fact, according to this report – search engines are the go to place when for consumers trying to locate a local business from which to buy.

Every small business owner who attempts online marketing should first do their homework.  Look up the report and  see what 2,000 Internet Users had to say: “search engines are used by 73% of consumers when seeking local products and services — more than any other media type. ”

What does this do to your advertising dollars spent in more traditional media areas?  It reduces the opportunity to find local business, find consumers who are in the buying cycle. 

You can find a free copy of this report at Web Visible.com .

Local Search Marketing and SuperPages

January 2, 2008

Local Search Marketing and Superpages.com

As part of a Local Search Marketing plan, businesses should submit to Local Search Engines, Yellow page providers and Data Aggregators.  If you’re interested in submitting your business to online Intenet Yellow Page providers to enhance your local presence within their directories as well as with the major search engines local spots, Verizon SuperPages.com is certainly one to consider.  Based solely on their own credentials, a business should certainly take advantage of the free listing within Verizon SuperPages, however you add to that some of the affiliations that will also benefit your business.

Here’s a partial listing are some of Yellow Pages-Superpages alliances and relationships that you may or may not be aware of. 

MSN
Superpages provides online Yellow Pages services to MSN.

Microsoft
Superpages.com is provided MapPoint.net from Microsoft.

Consumer Guide
Consumer Guide provides unbiased reviews for over 500 products to Superpages.

Acxiom
Acxiom is a data aggregator that provides both Yellow and White pages listings to Superpages.

Amacai
Amacai provides content to Superpages.

Mobile Travel Guide
Mobile Travel Guide provides information on restaurants, attractions and lodging to Superpages for the United States and Canada.

eStara
Superpages and eStara work together to bring the power of voice to buyers and sellers.
WhitePages.com
Whitepages.com and SuperPages.com are partners, with Superpages providing data to WhitePages.

Lycos
SuperPages.com is the Yellow Pages for Lycos and navigation portal network.  Superpages provides co-branded Yellow Pages for Lycos sites such as Angelfire, Hotbot, Tripod and WhoWhere.

About.com
Superpages is About.com’s yellow pages provider.

America411.info
Superpages.com is the exclusive Yellow Pages provider for America411.

byYellowpages.com
Superpages.com provides yellow pages services to bybYellowpages.com

Local search marketing encompasses many aspects when trying to provide good presence for a company.  Understanding relationships of some of the providers should assist you in determining who is best to submit to.

Top SEO Marketing provides SEO campaigns at the National, Regional and Local levels.  Part of our service is to keep up with the industry and the relationships within the industry.  Top SEO Marketing provides companies with the most up to date services and best performance regardless of what level campaign is chosen.  For more information please see the Top SEO Marketing Inc. website at www.topseomarketing.com.

Rebecca Ratliff
Vice President Local Search
Top SEO Marketing, Inc.
Dallas, Texas
214/605-0997