Local Search Marketing and Google Maps


Every wonder who gets picked for the first three listing when you’re doing a Google Maps Search.  Google of course has a proprietary algorithm just for Google Maps.  There’s no way to know for sure exactly how Google does it, but here are a few suggestions that will help.

1.  Put your business listing in the Google Local Business Center, this is an absolute must!

2.  List your business with the data aggregators such as, Axiom, Amacia and InfoUSA.

3.  If your site has not been optimized for search engine optimization, this will benefit your organic results as well as Google maps

4.  Using Google AdWords may or may not impact your ranking in Google maps, the jury is still out on this one.

5.  If you are a Chamber Member ask for a link to your business.

6.  Place a listing in the online Yellow Pages.

7.  Reviews are becoming more and more valuable, not just for providing inputs to those searching, but Google pulls reviews from various sites.  One of which is Yelp.  If you want to ask customers to review your business they can do so through sites like Yelp, but Google now offers the ability to do reviews in Google maps as well.

8.  Google occasionally pulls from local Vertical directories.  If there are high quality vertical directories in your area including your business there may help.

However, there is another option, use a Local Search Marketing company to manage the entire process for you.  Even if you do the above items, which will certainly help, the Local Landscape online is constantly changing.  Of course here’s my shameless plug, Top SEO Marketing can manage an entire campaign for you that includes, On-page optimization, submission to the major Local Search Engines, submission to online Yellow page providers and submitting your business to data aggregators. 


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