Local Search Marketing New Years Predictions


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The following are my predictions for the local search market in 2008:

  • The marriage of GPS navigation systems and local search will become very hot in 2008
  • Users will continue to avoid drill down sites like Yellow Pages and most directories, preferring the ease of use search engines like Google, MSN and Yahoo.
  • The local search marketing industry will still be defining itself and still present the appearance of confusion to most small business owners in 2008.
  • The first businesses in to local search marketing (natural rankings) will reap a disproportionate amount of business over their competition in 2008.
  • Local chamber of commerce memberships, better business bureaus, and the next type of “good housekeeping seal of approval” will rule the local search market as potential customers try to figure out which business are truly good versus those businesses that have proved they are good at technology, and not necessarily what they appear to be selling to consumers.
  • Rip Off Reports will also play a major role in search engines attempts to recognize what local businesses should be given top ranking (and thus providing a service) and which local businesses they would be better to stay away from who have proven less than satisfactory.

Well those are just a few of my predictions.  I’ll review these quarterly to see how well I do.  After seven plus years in the search engine optimization field – I am looking forward to the development of the local search marketplace.  Too often I’ve spoken to small business owners who wanted us to manage their SEO efforts, but did not have the budget or the need for our all inclusive search engine marketing campaigns.  Local search marketing provides us with a way to help small business, by placing them where there will be a high concentration of quality traffic looking for their products and services and also help them avoid, what I call “useless spending” where someone calls them up and over promises them placement with PPC ads that do not generate more business, but do generate more bills.

 Happy new year to you all….and to all a goodnight.

 Jessica Faltot
Top SEO Marketing, Inc.
Dallas, Texas


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