Archive for December, 2007

Local Search Marketing and Google Maps

December 22, 2007

Every wonder who gets picked for the first three listing when you’re doing a Google Maps Search.  Google of course has a proprietary algorithm just for Google Maps.  There’s no way to know for sure exactly how Google does it, but here are a few suggestions that will help.

1.  Put your business listing in the Google Local Business Center, this is an absolute must!

2.  List your business with the data aggregators such as, Axiom, Amacia and InfoUSA.

3.  If your site has not been optimized for search engine optimization, this will benefit your organic results as well as Google maps

4.  Using Google AdWords may or may not impact your ranking in Google maps, the jury is still out on this one.

5.  If you are a Chamber Member ask for a link to your business.

6.  Place a listing in the online Yellow Pages.

7.  Reviews are becoming more and more valuable, not just for providing inputs to those searching, but Google pulls reviews from various sites.  One of which is Yelp.  If you want to ask customers to review your business they can do so through sites like Yelp, but Google now offers the ability to do reviews in Google maps as well.

8.  Google occasionally pulls from local Vertical directories.  If there are high quality vertical directories in your area including your business there may help.

However, there is another option, use a Local Search Marketing company to manage the entire process for you.  Even if you do the above items, which will certainly help, the Local Landscape online is constantly changing.  Of course here’s my shameless plug, Top SEO Marketing can manage an entire campaign for you that includes, On-page optimization, submission to the major Local Search Engines, submission to online Yellow page providers and submitting your business to data aggregators. 

Local Search and Info USA

December 18, 2007

Keeping up with recent changes in how to best complete submissions to IYP sites requires constant research to keep up with.  It seems that on a frequent basis someone is partnering with another company, buying another company or sites are dropping out all together.
 
If you’re playing in the local search arena and submitting to various IYP sites, there’s a recent change worth noting.  If you’ve been submitting to YP.com using the form on the following page, https://signup.yp.com/  for a basic listing, they let you submit the listing, but the submission will never become live.   They now receive all of their company listings through InfoUSA.  InfoUSA is one of the primary data aggregators that feed various IYP sites.
 
Since InfoUSA feeds many IYP sites and other local search engines such as Yahoo! Local and Google Local, adding your business to InfoUSA is a must.
 
To add your business listing there are two methods:
 
1. Online Method
 
 Set up an account using the main site at http://infousa.com/
 Complete the on-line form and your done
 The listing will take from 30 – 60 days to become live
 
or
 
2.   Send an e-mail to InfoUSA at contentfeedback@infousa.com and include the following:
 
 Name of Business
 Address
 Phone
 800 number
 Website URL
 Contact Name and Title
 Primary line of Business
 Industry Classification
 
 If the business is already listed and this is an update, include the businesslisting as it exists currently and then  what  inforamtion has changed. The benefit of sending an e-mail is that the listing will become live faster than the  online method above.

Local Search Marketing New Years Predictions

December 18, 2007

Local Search Engine Marketing company

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The following are my predictions for the local search market in 2008:

  • The marriage of GPS navigation systems and local search will become very hot in 2008
  • Users will continue to avoid drill down sites like Yellow Pages and most directories, preferring the ease of use search engines like Google, MSN and Yahoo.
  • The local search marketing industry will still be defining itself and still present the appearance of confusion to most small business owners in 2008.
  • The first businesses in to local search marketing (natural rankings) will reap a disproportionate amount of business over their competition in 2008.
  • Local chamber of commerce memberships, better business bureaus, and the next type of “good housekeeping seal of approval” will rule the local search market as potential customers try to figure out which business are truly good versus those businesses that have proved they are good at technology, and not necessarily what they appear to be selling to consumers.
  • Rip Off Reports will also play a major role in search engines attempts to recognize what local businesses should be given top ranking (and thus providing a service) and which local businesses they would be better to stay away from who have proven less than satisfactory.

Well those are just a few of my predictions.  I’ll review these quarterly to see how well I do.  After seven plus years in the search engine optimization field – I am looking forward to the development of the local search marketplace.  Too often I’ve spoken to small business owners who wanted us to manage their SEO efforts, but did not have the budget or the need for our all inclusive search engine marketing campaigns.  Local search marketing provides us with a way to help small business, by placing them where there will be a high concentration of quality traffic looking for their products and services and also help them avoid, what I call “useless spending” where someone calls them up and over promises them placement with PPC ads that do not generate more business, but do generate more bills.

 Happy new year to you all….and to all a goodnight.

 Jessica Faltot
President/CEO
Top SEO Marketing, Inc.
Dallas, Texas
214/288-0853